So why are billboards so effective?

There are two distinct billboard audiences in regional Queensland - the resident population and the tourist "Drive" market. 

 

Regional Queensland people are used to travel... and do travel long distances regularly to reach the regional centres. It is because of this extensive travel that regional people notice billboard messages placed along these key highways. 

 

Billboard advertising provides businesses with a unique opportunity to reach and make an impact on the regional population when they are most receptive, giving your business exposure all day every day. 

According to Tourism Queensland surveys, 41% of people do not plan their trip before leaving home, so road signage gives them the information they need to make s buying decision on local attractions, accommodation etc. 

 

A Paradise Outdoor Advertising billboard located on the highway will put you on the shopping list for this substantial tourist "drive" market and make your business memorable right at the time when they are in the buying cycle.