Dal Santo's Continental Deli is one of the finest sellers of smallgoods and meat in the Burdekin, drawing in customers from across the region and as far afield as Townsville and Mackay. Owner Carla Dal Santo wanted to use a Paradise billboard to let the thousands of tourists and locals who frequent the busy Bruce Highway know about her business and give them “a reason to stop” - and it has worked so well that she now has two! 

 

Two billboards to the north and south of Ayr, the first commencing March 2005 and the second starting November of the same year.This is a fine example of a simple, memorable yet effective billboard creative - a good visual, clever slogan, and the location. When the billboard evokes the interest of the traveler they will know exactly where to look and what to expect. 

"We have had a fantastic response from the Bruce Highway billboards we have displayed either side of the Burdekin. I have even had to increase my staff levels to cope with the increasing numbers of tourists coming into the store. I encourage Burdekin businesses to consider billboard advertising (with Paradise) to give tourists traveling through the region a reason to stop in the Burdekin". 

 

Carla Dal Santo, Owner